Carley McDougall

Owner at Wavelength Strategic Consulting and Leadership Coaching

Carley McDougall brings roots in both Canadian postsecondary education and Marketing and Communications to her work in leadership and strategy. Her path wound through sociology, criminal justice, marketing management, and the agency world before bringing her into higher education, shaping how she works: with strategic clarity and genuine care for the people she serves.

Over 8 years at Campus Manitoba, Carley grew from running communications and the Manitoba Open Education Initiative, which saved Manitoban students over $6 million, into running the organization as a whole. In June 2026, she guided Campus Manitoba through its closure after 35 years, a process with no internal playbook, built in real time. Today, she runs Wavelength: Strategic Consulting and Leadership Coaching, helping organizations, including postsecondary institutions, thrive through a person- and heart-centred approach to leadership.