Pop-Up Retail Strategies in Omni channel Context
Despite an increasing number of pop-up shops, the collective knowledge learned to date has not been researched, curated and mobilized.
Proposed eTextbook fills the gap – a wide variety of institutions and programs at the undergraduate and graduate levels could benefit by:
- Incorporating pop-up retail theory into courses such as marketing and business
- Leveraging information as a self-study resource for students
eTextbook will present these fresh, innovative concepts in a dynamic format.